So you've put your first product out there!
I am so excited for you to make your 1st $ on the internet.
But to make this 'time investment' into a passive income, you must ensure your product sales are recurring.
While you will find a lot of advice saying what to do, knowing what not to do is just as important as knowing what to do to achieve the best possible results.
Here are 3 of the most common mistakes that can decrease digital product sales.
1. Don't focus solely on marketing - product quality is key
While marketing is essential, it's not the only factor in increasing sales.
If your product is of poor quality, no marketing can compensate for it.
People will quickly leave negative reviews and spread the word that your product is not worth the money.
On the other hand, if your product is of high quality, it will be more likely to succeed, even without a strong marketing push.
2. Don't spam or resort to sales tactics that are not authentic
People have become increasingly aware of what spam looks like, and it's essential to be authentic in your digital product sales techniques.
You should be providing useful and valuable content that your customers will appreciate.
Not only will this help build relationships, but it will also create more value in the eyes of your customers, as they will know you are a reputable source.
Additionally, refrain from resorting to tactics that are authentic or in line with your brand.
If a customer suspects that you're not being genuine, they won't trust you and won't be likely to purchase from you.
3. Don't underestimate the importance of customer service
Many digital product creators overlook the importance of customer service.
This is a huge mistake.
Customers with a positive experience are far more likely to become repeat customers.
Don't underestimate the power of responding to your customers promptly - it can make or break your sales.
Avoiding the mistakes will automatically make you customer-centric, too.
Which of these do you agree with?